With the impressive technological advances, salon management is not a tiring task anymore. We are blessed with salon software that is an assistant in handling the operational activities. Not only the customers, but the salon staff members also can simultaneously gain benefits from Salon solutions.
From scheduling appointments to inventory management, staff management, point of sale, report and analytics, multi-location accessibility, etc. it covers everything. Because of the software, the stylists or the salon owners can prioritize the other essential tasks for Salon productivity and higher ROI.
Undoubtedly, those who have implemented the technology-oriented tool in their Salon are reaping its benefits and confirming an accelerated retention rate. Are you convinced enough to include Salon booking software in your salon? Not? Then, read the article till the end and find out the features and benefits it can serve your beauty and wellness Salon with.
How Technology Can Improve Your Salon Growth?
Online Appointment booking
Give your customers the accessibility to book appointments according to their time slots, days and favorite stylist. By choosing the best salon booking software, Salon customers can schedule their appointments after business hours with an online medium. They are not required to call and ask to book. Simply, from the software, they can check the availability, and the time they feel comfortable with can be booked. However, the software authorizes them to even cancel or reschedule their bookings in urgent situations.
With this feature, not only them, but the Salon staff is freeing themselves from calling and confirming the appointment. It works in such a way that a notification is sent to the staff member with whom the booking is scheduled. After checking their availability, they can confirm it or reject it.
Managing the right amount of stock at Salon is all time required. Imagine the situation when a customer arrives at your Salon and asks for the product they usually buy and you don’t have that in your inventory, then, how do you feel? If you ask us- you have lost one customer! Do you want to do so? No, right? So, have the right inventory management software at your disposal to streamline stock management tasks.
The solution updates with a notification system to the Salon owner when the stock level decreases and ensures to have enough of it. However, there is Salon software that automatically places the requirement of the stocks that are required to be refilled and keeps a track on a real-time basis.
In addition to this, if there are two or more Salon branches then, one can be considered the warehouse and the inventory can be managed there only. However, the other ones will request the order that can be fulfilled by another respective Salon.
Rewards or loyalty programs
There is no denying that holding the existing customers is far easier than capturing the new ones. Of course, there is a reason! The effort, time and money you will be wasting in gaining the attention of new customers can be used in fulfilling the Salon’s resources. Therefore, those who are your customers for long have to remain with you for more time.
So, it would be better to implement the strategies for increasing the customer retention rate. Here, offering loyalty programs is an ideal choice. Who does not like to get free coupons, discounts, etc? Everyone does! Give your existing and potential customers the rewards and make them loyal to your Salon. Ask them to refer your salon to their family or friend and give them rewards in return. By doing so, you can gain new leads and make loyal ones your permanent customers.
The tools of Virtual imaging give definite predictions on the customer’s look before and after the service is given. Understanding the appearance before starting is one of the best ways to improve customer satisfaction and customer retention rate to a larger extent. However, many virtual imaging solutions include built-in databases for hairstyles, eyeglasses, hair colors, makeups, nail colors and so on.
Also, they include the 3D capability to enhance the image’s effectiveness. Here, one piece of advice is that it could be better to customize them by including the unique touch and ideas. Moreover, assure that the different needs and challenges (likes or dislikes) of customers are included properly in the software database.
Grow your Salon’s online presence
Living in the tech-oriented world, you need to establish a digital presence. Being simply online and getting noticed by the audience are different things. Here, technology can serve you in the best possible way. As a Salon owner, the digital presence can be set up with the right website, getting the business listed in popular directories like Yelp, Google My Business, Yellow page, etc. Moreover, getting the beauty business noticed on leading social media handles, like, Pinterest, Instagram, Facebook, Twitter, Youtube, etc. is definitely advantageous. But, all that demands a powerful strategy for a higher ranking on search engines. Want to know how? Read on below:
- Let your customers post positive feedback on Salon listed websites. With a better rating, you will rank higher by search engines.
- Leverage salon sites and social media to post tutorial videos, valuable ideas, advice and inspirations for customer engagement.
** Remember to use the suitable and relevant hashtags and keywords**
Remain Informed with the Salon report
For the Salon business, it is important to remain updated from time to time about its right functioning. Reporting and analytics features from Salon software are here for your help! It is the solution to Salon’s game for effective business running. However, the system supports handling and tracking of the Salon’s finances. The integrated cloud-based Salon solution usually gives reports on updated inventory count and gives control of inventory. Moreover, it shows you the most liked services by the customers, employees’ activities, mostly selling products, etc. Keeping an eye on Salon Sales online will make it easy to make decisions.
Easy employee management
Employees are responsible for Salon productivity and keeping the customers for long with satisfactory services. As a salon owner, if you want to give the best services to the customers then it is vital to keep the staff members engaged and happy. This can be done by acknowledging them for their services, rewarding and giving them pay on time. What you can do is offer training for improving their skills, positive attitude and improving the working environment. With the best salon software, the owners can keep track of staff performance. Reports could be used to find the best performer and those who need to improve in certain areas. Moreover, the payroll system can be integrated for accurate and timely payments.
For the Salon business, it is essential to have a positive culture and take the business online for future success. Also, you can improve salon staff relationships by using social media effectively and bringing them all together.
We live in a technological world, hence, adapting the related solutions becomes important For a service-based business, if there is no improvement in handling the beauty business and taking the necessary steps at the right time, then, setbacks are confirmed. The Salon software is the assistance that not only keeps your work organized but, uplifts the Salon’s growth.
Have you included any Software in your Salon? Is it beneficial for your business? What perks are you experiencing? Share your thoughts!
Zin Lang Liu has been a Writer at Salonist since 2018. Her passion for helping people in business management through the expert industry coverage she provides. Follow her on Facebook and Instagram for the latest posts.
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