The beauty industry is growing rapidly. The reason is only one- the people are more conscious of their look and health. Hence, they prefer visiting the Salons for their wellness. Collectively, it gives rise to an increase in the daily footfall of customers. Indeed, it is positive for the Salon business but, the issues arise when the stylists have to attend many at one time; however, the issues arise more during peak hours. This makes them fail to give the best service and sometimes, decreases customer satisfaction rate. Considerably, there are several choices they have to deal with, but they, assuredly, require some assistance to give them some relief. Here, Beauty salon booking software is definite.
It is a solution that works as an assistant to Salon owners. Because of the exceptional features, it integrates, handling day-to-day tasks becomes seamless to a great extent. Despite the Salon size you have or the beauty industry you own, there are a few essential features that your Salon requires. Or, if you are looking for the Salon software then, look for the below-mentioned features before giving it a thumbs up.
Table of Contents
- What are key features your Beauty Salon software should have?
- Online Appointment Booking
- Salon Point of Sale (POS)
- Marketing Automation
- Targeted marketing campaigns
- Social media marketing
- Loyalty Programs
- Customized Receipts
- Inventory Management
- Robust Reporting And Analytics
- Concluding Remarks
What are key features your Beauty Salon software should have?
Online Appointment Booking
We all are living in a tech-oriented world in which everyone is looking for ways to complete their tasks in a hassle-free manner. And when it comes to booking appointments in Salon, an easy breezy method is required not for salon owners only but for customers as well. The Salon booking software gives them a helping hand here. It allows them to schedule their appointment online despite the location they are at or the time of the day it is.
Now, with the solution, the customers can book themselves with the Salon with their favorite stylist after checking the availability. Also, the software notifies the staff member as well in the form of SMS or email for the same. They can either deny or confirm the appointment.
The best part is that it does not let no-shows and last-minute cancellations hamper the customer’s regular flow and ensure a good retention rate. Additionally, in urgent cases, the customers can rebook or cancel their appointments. However, the Salon owners can even integrate the booking widget into their social media pages or the website. This practice will make sure that you are available 24X7 for any operational task.
Salon Point of Sale (POS)
For any Salon owner, it is essential to make the process of checking in and checking out easy. Furthermore, you prefer accessing the customer’s details seamlessly in just a tab or in a matter of a few clicks. The reason is simple- boosting the sales process and keeping a tab on customers’ information without any hardware. The feature of Point of Sale will do this effort for you.
It works in such a way that by handling the customer’s database, the reliable Point of Salon tracks down the commissions, sales, reward points, and referrals. The best Salon software even assists in preparing the business and tax time.
Furthermore, it has an integrated method of payment. It is advisable to get the right payment methods processed by some software business company.
The right system will save the customer’s purchasing history and the services carried out by the stylists. Considering this, they can suggest future services and the products they can purchase. In all, it will result in higher sales to your Salon.
It is vital for any software to gather, store and examine the customer’s details. While working on Salon marketing strategies, such a database comes in-built. Those new in the Salon business can keep track of where the customers are coming from. It gives you an idea of which marketing campaigns work or which do not. Below are the other ways that the Salon software can help:
● Targeted marketing campaigns
Certainly, your software has information about each customer, such as their name, email id, services taken, birthdays, anniversaries, and so on. From here, you will get to know the geographical locations to target by using flyers and additional offline marketing measures. The solution sends targeted text messages and emails to customers who can approach others to purchase the products.
● Social media marketing
As a Salon owner, there are chances that you have to make your business transparent on the leading social media channels. Broadly, always make your business visible on those platforms that are highly liked or approachable by the audience. This makes tracking easy on the targeted customer.
● Loyalty Programs
The software includes every detail to decide the best customers and the offers or rewards they will like the most. Allow the existing customers to refer their friends and family members to Salon and get rewarded in the end.
● Customized Receipts
The all-in-one Salon software creates customized reports that include every vital information that the customer should know.
Salon businesses must know the products that are highly used, less used, and the required quantity. Carrying out in-person checking on the stocks is a time-consuming task and is full of effort. Consequently, the time that you will waste in calculating the shampoo bottles or cleaning products, is spent on those that improve business productivity. Use the feature of inventory management from beauty salon software.
In addition, it sends reminders to Salon owners when the products are either out of stock or will expire soon. The solution can automatically place an order when any product is about to finish to ensure its sufficiency. Those salons that deal with retail counters must manage the stocks to the best.
Robust Reporting And Analytics
Simply running the business without knowing how it is performing is just a waste of time. So, monitor your Salon’s doing and take the appropriate actions if required. You can do so easily with the reporting feature of Salon software. Not only does it just save time but it even removes the hassle of examining the documents and reports manually. Moreover, it gives an in-depth knowledge of all the ups and downs of business with separate reports. Below are some of the reports that every Salon software must-have:
- Employee Schedule
- Customers Report
- Total Sheet
- Ticket Summary
- Inventory Value Report
- Customers Report
- Sales Analysis
- Pre-booking Report
- Customer’s Analysis
- Sales Growth Examination
- Canceled Appointments Report
- Enhanced Text Messaging Report
- Future Recurring Membership Income
With the reports given above, the Salon business can draw the most suitable decisions for businesses. Because its nature is fully-automated, therefore the tracking and monitoring of data are possible at any time. When you find out where you are standing, the goals can be fixed. Indeed, a concise and clear report is fundamental to thriving in the wellness business.
Above is concise but useful information on the Salon software. Rather than the industry you have, these are the features your solution must include. With so many options out there in the competitive market, choosing one is complicated. One piece of advice is to choose the one that fits better in your niche, objective, and budget.
Is there any Salon software you are using? How did you find it? What are the other features it includes? Share your viewpoints with us!
Zin Lang Liu has been a writer at Salonist since 2018. Her passion for helping people in business management through the expert industry coverage she provides.
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