Anybody indulged in the E-commerce industry will agree that it gets challenging to come up with innovative ways to entice customers. The edge-cutting market and fierce competition further make it crucial to offer better things to keep the audience stay connected with your business. People are undoubtedly giving immense love to the online shopping sector, but they are yearning for more now.
If you are also an online seller craving to add some thrill to your Ecommerce routine, your search might end at the impressive & best E-commerce Video Gift Messaging app. It will bring a delightful change in the way how you do business and will also satisfy your customers by introducing a lovely feature.
The best part is that this feature in your E-commerce sphere can trigger your sales, revenue, customer base, and overall performance. Let’s read on to know more about this multi-faceted video gifting option.
What is a video message gift option for the E-commerce industry?
Most products are now available online. People also prefer online shopping over offline shopping nowadays. In this concept of video message gift, the buyer can choose to attach a video message as a gift to the receiver of the parcel. The receiver can be a friend, colleague, partner, family member, neighbor, or anybody else. So, the recipient will not just get a product, parcel, item, etc., but also a customized video message from the sender.
The said video message gift option is to be added by the merchant/ website owner/ the E-commerce facilitator. In short, this option lets a website owner add an extra option of recording personalized videos by the order placers in their gift parcels. You can have a visual insight into this fantastic option with the help of the best emotional commerce app right away.
Why should an E-commerce trader include a video gift option?
A wise business doer always studies an idea comprehensively before using it anywhere. Similarly, you must look into the potential perks you can enjoy by adding the video gift option to your E-commerce platform. Some of the brownie points can be among the following in this regard.
- Unique bonus to the customers
People shop with sellers offering more value for money. So, when it comes to online shopping, there might be a deficit of ways of adding value to the customer’s experience. This is where you can add the video gift message option to your E-commerce app or website for an exciting and worthy change. Buyers will relish this freebie from you where they can send a customized video recorded by them and send it to their beloved ones as a sweet gift.
- Expansion in customer reach
One cannot deny the cut-throat competition in the E-commerce market; innumerable sellers are selling the same thing at competitive prices. Thus, it becomes difficult to retain or add to your customer base. The only way to survive in such tight situations is to offer something out-of-the-box to your audience. Video gifts will undoubtedly catch the attention of shoppers and will make them shop from your app or website to use the video gift option.
- A surge in sales and revenue
The extended benefit of the above point will reflect your sales and profit figures. When more people will be fascinated to try your E-commerceVideo Gift Messaging appfeature, they will place more orders with you. Resultantly, your overall retailing numbers and revenue benchmarks will go off the charts. You will indeed enjoy this distinctive and new option to multiply your profits like never before.
- Impactful marketing tool
Impactful advertising is highly crucial for a business to mark its presence in the minds of as many people as possible. You can use the video message gift feature as a fruitful marketing tool for your E-commerce business. You will be wowed to see how your business is getting recognition putting much effort into the marketing strategies. It may even reduce your advertising and promotion costs; thereby, hiking your operational profit.
- Better relationship with the audience
Lastly, the top priority of every organization is to establish a strong bond with their customers to strengthen their loyalty to you. The video message option can be one of the mediums to achieve this goal. The reason is that video messages will invoke emotional feelings between the gift sender (shopper) and the gift receiver. Eventually, they will always think of you as the video messenger and this will strengthen your customer relationship also.
With all these pluses, it will be worth it to make the video gifting option your new Ecommerce friend.
What will be the process of the video message gift option?
You are now probably thinking how will this concept work? How will the parcel recipient see and listen to the video? Where will the video be stored? Magento Gift Messaging App, Shopify, and others are already rolling out in the market. Here is how you can also get started to reap the fruits.
- Contact a reliable and quality video gift option app developer. Share details like the name of the organization, purpose, and so on.
- The app developer may ask for additional info like template designs for the videos, options for customization, and other things depending upon your terms.
- Upon confirming all details and finalization of the contract, your E-commerce app or website will get the video gift option.
- The video gift option will appear usually at the time of checkout or when a buyer moves their primary gift or product to the cart.
- The shopper will hit the video gift button and will record as they please. You can enable customization options to let your shoppers make the video with a personal touch.
- Once the video is ready and uploaded to your gifting option, it will convert into a specific QR code.
- The receiver of the gift will get the QR code pasted on the parcel. He or she will scan the code and simply click on Play to watch the video gift.
That is all! Give your business this leverage today!
Colin is well-versed in building brand positioning by ensuring uniqueness, analyzing competitors, and developing distinct and value-based ideas. Colin Palma, the Co-Founder of Emotional Commerce, has a proven track record of catapulting revenue and profitability by acquiring key clients and improving product penetration to grow market share.
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