Rephrasing is a skill that serves content writers and marketers very well. As you may already know, digital marketing content must be highly engaging and readable. It needs to be accessible to a large number of people so that the brand can get more leads and customers. It’s very to use paraphrasing tools.
However, not all writers are good at writing readable content. That’s because to them, their writing is perfectly understandable. To deal with that, writers rely on readability-checking tools that can grade their write-ups. If the reading difficulty is too high, they use a paraphraser to reduce it.
But there is a large number of tools available on the internet. Not all of them are great. So, how do you find the best tools? Easy, since we have compiled a list of three of the best paraphrasing tools for you.
3 Best Paraphrasing Tools for Improving Marketing Content
These are three tools that you can use for rephrasing your digital marketing content. These tools were selected based on their features and accessibility.
Rephrase.info is an online toolkit that provides a paraphrasing tool. This paraphrasing tool is good for rephrasing your content in a variety of ways. First of all, let’s list the features that make it stand out from its competitors.
- It can be used for free (partially)
- It has multiple rephrasing modes for different outputs
- It supports 20-plus languages, so it has a global audience
- It has UX features such as multiple input options
Those are some of its best features. It also has a serviceable user interface. Its simplicity lends itself to ease of use.
Moving on to its functionality, we have five modes to work with. However, only two of them are free. To use the rest, the user has to purchase a premium plan which starts from as little as 7 USD a week and goes up to 150 USD a year.
The first mode we have is the Fluency mode. This mode is great for rephrasing your digital marketing content. That’s because it is able to improve the readability of your write-up. It does so by changing words and phrases and using their easier variants.
The second mode you get is the Standard mode. This mode is very simple in its working, as it only replaces words with their synonyms. At best, you can use it to reduce the repetition of words in your work. Since it doesn’t change phrases, it is technically, not rephrasing at all.
The premium modes are all basically offshoots of the Fluency mode, but with advanced functionality. The Creative and Smart modes can change more than just words and phrases. They differ in choosing the parts that they rephrase. The Formal mode on the other hand just makes the tone of your text more suited for… well… formal occasions.
Paraphraser.io is another toolkit, and its paraphrasing tool is good enough to warrant a spot on this list. This is a good paraphraser for when you want to rephrase your digital content.
Let’s start with its most prominent features:
- It can paraphrase in 22 languages.
- It has four paraphrasing modes
- Integration with other content optimization tools in the toolkit
- UX features such as shortcuts for downloading and copying the results
- Multiple options for inputting your text
It has four modes of paraphrasing that are called Fluency, Standard, Creative and Smarter. The Creative and Smarter modes are premium only.
The Fluency mode is the best bet for free users who want to rephrase their marketing content. That’s because it can change phrases and words to make them more readable.
If the user wants more functionality and a higher word count, then they will have to get the premium version which starts at 18 USD a month and goes up to 150 USD a year.
This will unlock the Creative and Smarter modes. These modes are better at choosing what parts of the text to rephrase for maximum impact.
There is just one downside to this tool and that is its low word count. Free users can only rephrase up to 600 words, while premium users can go up to 1,500.
Paraphraseonline.io is a tool specifically for paraphrasing. Unlike the other tools on this list that are parts of a toolkit, this is just a standalone tool.
This tool is quite good at rephrasing your content. It also comes with four modes, but this time around, there are no barriers to using them. You can use all four modes as a free user without even creating an account.
So, as far as accessibility goes, this tool is the best paraphraser available. Other features include:
- No ads
- Support for three languages
- Support for file uploading
- Downloading and copying the results is possible
- Can edit the results by clicking on the bold text
Now, moving on to the modes, we only have to consider three instead of four because one mode is called “Word Changer” which doesn’t have anything to do with rephrasing. The other three modes are involved in rephrasing so let’s check them out.
Sentence Rephraser is the mode that can well do what its name says it does. However, it also uses a bit of synonym exchanging as well to supplement its results.
The Paraphrase Text mode is good at making the text more readable. At first glance, it doesn’t seem like it makes any prominent changes. But reading the results shows that is not true. The small changes do a lot for readability.
Text Improver is good at replacing words with their more powerful alternatives. This ends up making your digital marketing content resonate emotionally with your audience.
And those were three of the best paraphrasing tools available online. These tools are free to use, and you can start using them without having to make any commitments such as providing credit card information.
They all have great UI that is intuitive, so you will never feel lost even if it is your first time using them.
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