• About
  • Advertise
  • Privacy & Policy
  • Disclaimer
  • Terms and Conditions
  • Contact
Technical Nick
  • Home
  • Mobile
  • Laptops
  • Cameras
  • Digital Marketing
  • Tech
  • Health
  • Business
  • Contact Us
No Result
View All Result
Technical Nick
  • Home
  • Mobile
  • Laptops
  • Cameras
  • Digital Marketing
  • Tech
  • Health
  • Business
  • Contact Us
No Result
View All Result
Technical Nick
No Result
View All Result
Home Digital Marketing

Learn How To Track Conversions In Google Analytics 4

Technical Nick by Technical Nick
January 21, 2023
in Digital Marketing
0
Learn How To Track Conversions In Google Analytics 4
0
SHARES
22
VIEWS
Share on FacebookShare on Twitter

Google Analytics 4 (GA4) has provided new methods for collecting data and reporting on the behaviour of your audience. One of these modifications involves the way conversions are measured.

You must configure a conversion in order to track the amount of individuals filling your lead form, subscribing to your service, purchasing a product, or reading a blog article. We must inform Google Analytics of the sites (or activities) that we wish to count as conversions. Today, we’ll discuss configuring conversion monitoring in Google Analytics 4.

Would you want a comprehensive walkthrough by Paul Browning? Then here is my guide:

GA4 Conversion Tracking

If you’ve used Google Analytics for a while, you may have realised that objectives no longer exist (which were available in Universal Analytics). To assess all of the significant actions occurring on our website (or app), conversions are required.

Three options exist for configuring conversions in GA4 :

1. Use Existing Event

Existing Events In GA4

The first method is to utilise an existing report event and enable its conversion. This works effectively if you wish to track as a conversion a very broad (or common) action that people perform on your website. If you wish to track all file downloads as conversions in your reports, for instance.

2. Create New Event

If you wish to monitor a specific thank you page as a conversion, the first solution is ineffective. This is due to the fact that picking the pageview event for your conversion will cause every page to be recorded as a conversion. Therefore, the next step is to create a new event in Google Analytics (based on an existing event). This solution is advantageous because you do not need to adjust your implementation. Everything is possible within Google Analytics.

3. Try Using Google Tag Manager

The final alternative is to utilise Google Tag Manager to track a custom event if you cannot base a conversion on an existing event (or an event you build in Google Analytics).

4. Events Tracking In Google Analytics 4

In GA4, you can track the pages and actions inside your reports using events. This is a completely novel data model (compared to the previous Universal Analytics version). Before you can build a conversion in Google Analytics, you will require an appropriate event.

Depending on the configuration parameters you choose for your GA4 property, some events may likely be reported automatically. When you add the GA4 tag to your website, for instance, you will be able to report on the pages that users view. You can also utilise ‘Enhanced Measurement’ to automatically track actions such as outbound link clicks, file downloads, and YouTube video viewing.

Google Analytics 4 Dashboard

You can activate any of your existing events as conversions. Use the ‘Mark As Conversion’ toggle switch located to the right of the ‘All Events’ display.

After identifying an event as a conversion, the number of conversions will be counted and reported in the ‘Conversions’ report.

Okay, but what about those who view a particular thank you page?

In this situation, a new event must be created (based on the existing pageview event). To accomplish this, return to the ‘All Events’ report and pick ‘Create Event’ from the report’s upper-right corner.

Then, you can give your custom event a name and configure its conditions. The setting below will generate a new ‘Lead Form’ event everytime the defined thank you page is seen.

Once the page is viewed and our new event appears in the ‘All Events’ report, we can identify it as a conversion.

Conversion Tracking By Google Tag Manager

In addition to the events already being reported in Google Analytics, a new GA4 event tag can be created in Google Tag Manager. This provides you with complete freedom in reporting specific actions as conversions. You could, for instance, record a specific button click as an event and subsequently define it as a conversion.

You must build a new GA4 event tag in Google Tag Manager and apply a trigger to your tag. As soon as your event tag transmits data to Google Analytics, you’ll find it under ‘All Events’. Then, you can follow the procedures previously outlined to activate the event as a conversion.

Final Words

Therefore, there are three ways to track conversions using events in GA4. And to emphasise, you do not need to employ all three of the approaches we discussed. If you want to track a specific thank you page on your website, for instance, you just need to utilise one way to measure conversions. Creating a custom event in Google Analytics will provide you with all you need to get started in the majority of circumstances.

Other than conversion tracking, if you want to learn about which goals are available in Google Analytics then follow the link.

To Read More Tech Blogs Visit: Technical Nick

Tags: Conversions In GA4Conversions In Google Analytics 4GA4 Conversion Tracking
Previous Post

AI And ML Career Path 2023: A Complete Guide

Next Post

Top 9 Design Elements You Need To Know About

Technical Nick

Technical Nick

Technical Nick is a bespoke technology blogging platform where we bring you the latest news and stories from a diverse set of topics including Technology, Android, iOS, Digital Marketing, Business, Blockchain, AI, Laptops, Mobiles, Cameras, and more. Technical Nick is developed and maintained by Nikhil Kumar who is a digital marketer. He loves to blog about tech, ios, laptops, mobiles, etc.

Next Post
Top 9 Design Elements You Need To Know About

Top 9 Design Elements You Need To Know About

Buy Me a Coffee

Stay Connected

  • 1 Follower
  • Trending
  • Comments
  • Latest
12 Best Tips and Tricks for Samsung Galaxy Z Flip 4

12 Best Tips and Tricks for Samsung Galaxy Z Flip 4

December 17, 2022
Top Web Development Trends in 2022

8 Upcoming Web Development Trends in 2022

December 25, 2022
Google Analytics Will Be Replaced With New Google Analytics 4

Google Analytics Will Be Replaced With New Google Analytics 4 For Website Tracking on July 1, 2023

April 2, 2022
List of Smartphones Expected To Launch In March 2022

List of Smartphones Expected To Launch In March 2022

December 25, 2022
TOP 7 MOBILE PHONES LAUNCHED IN APRIL 2021

TOP 7 MOBILE PHONES LAUNCHED IN APRIL 2021

0
Top 7 Mobiles To Be Launched in May 2021

Top 7 Mobiles To Be Launched in May 2021

0
Top 5 Mobile Phones To Be Launched in June 2021

Top 5 Mobile Phones To Be Launched in June 2021

0
Top 7 Mobiles To Be Launched in July 2021

Top 7 Mobiles To Be Launched in July 2021

0
Maximizing Your Crypto Safety: Tips for Protecting Your Cryptocurrency Wallet

Maximizing Your Crypto Safety: Tips for Protecting Your Cryptocurrency Wallet

February 7, 2023
Top 5 PDF Editor Tools For 2023

Top 5 PDF Editor Tools For 2023

February 1, 2023
How To Grow Your Business With App Development Services?

How To Grow Your Business With App Development Services?

February 1, 2023
Top 9 Design Elements You Need To Know About

Top 9 Design Elements You Need To Know About

January 23, 2023

Recent News

Maximizing Your Crypto Safety: Tips for Protecting Your Cryptocurrency Wallet

Maximizing Your Crypto Safety: Tips for Protecting Your Cryptocurrency Wallet

February 7, 2023
Top 5 PDF Editor Tools For 2023

Top 5 PDF Editor Tools For 2023

February 1, 2023
How To Grow Your Business With App Development Services?

How To Grow Your Business With App Development Services?

February 1, 2023
Top 9 Design Elements You Need To Know About

Top 9 Design Elements You Need To Know About

January 23, 2023

Recent Posts

  • Maximizing Your Crypto Safety: Tips for Protecting Your Cryptocurrency Wallet
  • Top 5 PDF Editor Tools For 2023
  • How To Grow Your Business With App Development Services?
  • Top 9 Design Elements You Need To Know About
  • Learn How To Track Conversions In Google Analytics 4
Facebook Twitter Youtube Instagram Pinterest Reddit LinkedIn
Technical Nick

Technical Nick is a bespoke technology blogging platform where we bring you the latest news and stories from a diverse set of topics including Technology, Android, iOS, Digital Marketing, Business, Blockchain, AI, Laptops, Mobiles, Cameras, and more.

Follow Us

Categories

  • Mobile

  • Laptops

  • Cameras

  • Digital Marketing

  • Tech

  • Health

  • Business

Maximizing Your Crypto Safety: Tips for Protecting Your Cryptocurrency Wallet

Maximizing Your Crypto Safety: Tips for Protecting Your Cryptocurrency Wallet

February 7, 2023
Top 5 PDF Editor Tools For 2023

Top 5 PDF Editor Tools For 2023

February 1, 2023
How To Grow Your Business With App Development Services?

How To Grow Your Business With App Development Services?

February 1, 2023

© 2022 Technical Nick - Get latest technology news at Technical Nick.

No Result
View All Result
  • Home
  • Mobile
  • Laptops
  • Cameras
  • Digital Marketing
  • Tech
  • Health
  • Business
  • Contact Us

© 2022 Technical Nick - Get latest technology news at Technical Nick.