Google Analytics 4 (GA4) has provided new methods for collecting data and reporting on the behaviour of your audience. One of these modifications involves the way conversions are measured.
You must configure a conversion in order to track the amount of individuals filling your lead form, subscribing to your service, purchasing a product, or reading a blog article. We must inform Google Analytics of the sites (or activities) that we wish to count as conversions. Today, we’ll discuss configuring conversion monitoring in Google Analytics 4.
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GA4 Conversion Tracking
If you’ve used Google Analytics for a while, you may have realised that objectives no longer exist (which were available in Universal Analytics). To assess all of the significant actions occurring on our website (or app), conversions are required.
Three options exist for configuring conversions in GA4 :
1. Use Existing Event
The first method is to utilise an existing report event and enable its conversion. This works effectively if you wish to track as a conversion a very broad (or common) action that people perform on your website. If you wish to track all file downloads as conversions in your reports, for instance.
2. Create New Event
If you wish to monitor a specific thank you page as a conversion, the first solution is ineffective. This is due to the fact that picking the pageview event for your conversion will cause every page to be recorded as a conversion. Therefore, the next step is to create a new event in Google Analytics (based on an existing event). This solution is advantageous because you do not need to adjust your implementation. Everything is possible within Google Analytics.
3. Try Using Google Tag Manager
The final alternative is to utilise Google Tag Manager to track a custom event if you cannot base a conversion on an existing event (or an event you build in Google Analytics).
4. Events Tracking In Google Analytics 4
In GA4, you can track the pages and actions inside your reports using events. This is a completely novel data model (compared to the previous Universal Analytics version). Before you can build a conversion in Google Analytics, you will require an appropriate event.
Depending on the configuration parameters you choose for your GA4 property, some events may likely be reported automatically. When you add the GA4 tag to your website, for instance, you will be able to report on the pages that users view. You can also utilise ‘Enhanced Measurement’ to automatically track actions such as outbound link clicks, file downloads, and YouTube video viewing.
You can activate any of your existing events as conversions. Use the ‘Mark As Conversion’ toggle switch located to the right of the ‘All Events’ display.
After identifying an event as a conversion, the number of conversions will be counted and reported in the ‘Conversions’ report.
Okay, but what about those who view a particular thank you page?
In this situation, a new event must be created (based on the existing pageview event). To accomplish this, return to the ‘All Events’ report and pick ‘Create Event’ from the report’s upper-right corner.
Then, you can give your custom event a name and configure its conditions. The setting below will generate a new ‘Lead Form’ event everytime the defined thank you page is seen.
Once the page is viewed and our new event appears in the ‘All Events’ report, we can identify it as a conversion.
Conversion Tracking By Google Tag Manager
In addition to the events already being reported in Google Analytics, a new GA4 event tag can be created in Google Tag Manager. This provides you with complete freedom in reporting specific actions as conversions. You could, for instance, record a specific button click as an event and subsequently define it as a conversion.
You must build a new GA4 event tag in Google Tag Manager and apply a trigger to your tag. As soon as your event tag transmits data to Google Analytics, you’ll find it under ‘All Events’. Then, you can follow the procedures previously outlined to activate the event as a conversion.
Final Words
Therefore, there are three ways to track conversions using events in GA4. And to emphasise, you do not need to employ all three of the approaches we discussed. If you want to track a specific thank you page on your website, for instance, you just need to utilise one way to measure conversions. Creating a custom event in Google Analytics will provide you with all you need to get started in the majority of circumstances.
Other than conversion tracking, if you want to learn about which goals are available in Google Analytics then follow the link.
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