Inbound marketing is about presenting content that is of interest to current and potential buyers. It includes marketing techniques and strategies that focus on attracting customers to the company and its products.
Inbound marketing is not a mere strategy, instead, it is a series of ongoing activities that combine to form a highly profitable source of income. These days a significant group of people prefer online shopping, consumers are even using voice-assistant for searching for the products they want. People are finding a voice or image-related searches more convenient, thus we can say that shopping online is trending.
E-commerce is becoming easily accessible, quick, and available across different platforms and devices. Experts hereby conclude that inbound marketing is the exclusive approach that can expand the way companies interact with past, current, and potential, clients. Therefore, e-commerce inbound marketing aims to increase:
- Lifetime value
- Average order value
- Conversion rates
Purpose of Inbound Marketing
With their permission, the technique enables clients to personally experience the brand and buy into the messaging. To serve as many customers as possible, inbound strategies emphasise the need to customise these crucial interactions.
Businesses must focus communications and marketing efforts to a 1:1 level to ensure that EVERY customer resonates with the brand as consumers demand products and service offerings tailored to their needs.
If your inbound marketing strategies are well thought out, you should be able to attract consumers who have never engaged with your brands and turn them into customers, patrons, or brand loyalists.
How has e-commerce Inbound Marketing changed?
Since the internet’s growth and the emergence of a global community, inbound marketing has advanced significantly.
Today, inbound marketing takes into account a number of channels to connect with customers.
- Current blog posts
Why can’t businesses share ideas through personalised blogs on websites like individual users do? For a company to engage customers in the discussion of concepts and subjects that are important to them, a dedicated blog page is a basic requirement. This aids in delivering brand messages to authors who are looking for solutions to their problems in a clear and succinct manner. These also help your website’s overall content marketing strategy become more focused.
- Search Engine Optimisation (SEO)
Excellent SEO upliftment is the best way to increase page rankings and traffic to your website. In order for your website to rank first on Google’s search engine results page (SERP) when a user types in a relevant search term, SEO must be implemented on both your website’s content and its structure.
- Social Media
Everyone is aware that social media marketing is the new front line in the war for millennial customers. Over a billion users were reportedly active on at least one platform daily, according to the State of Social Media report. SMM requires conversational content that speaks to the aspirations, preferences, and lifestyles of the target user base. A correct approach will fetch outstanding outcomes.
- Email Marketing
Email marketing is the best ROI generator for B2B companies, with an estimated 44% return rate, despite its primarily outbound nature. Email marketing offers many advantages. It can draw visitors to your website and engage audiences. Additionally, it has a story to tell that is compelling enough for viewers to share it and create a viral effect.
- Influencer Marketing
Influencer marketing has emerged as one of the most effective forms of inbound marketing. There is an intangible quality to enlisting influencers in the promotion of your brand and your goods or services that cannot be easily replicated.
Future of Inbound Marketing
With the pandemic, B2B marketers are now operating in uncharted waters. Marketing professionals must innovate around newer forms of marketing to ensure customer acquisition and retention because face-to-face interactions and traditional forms of marketing are all but dead for the upcoming year.
Inbound marketing is one of the strategies that is frequently examined. In fact, more leads are being generated as a result of inbound content marketing strategies. There are a few techniques emerging that actually work well with inbound marketing, such as:
- Video Marketing
Businesses are making it a point to interact and engage with audiences using the power of video communication in increasing numbers. Webinars, carefully crafted educational videos, outstanding promotional video content, etc. all help to draw customers away from the internet.
- Artificial Intelligence
In just over five years, the percentage of people using AI-powered tools and devices has increased to 77 per cent. AI tools give inbound marketers the ideal opportunity to analyse consumer behaviour and draw them in with relevant online products and content. Think about customers in India using an e-commerce platform to connect with your company in America thanks to integrations of deep learning technology. Given its potential for widespread success, AI’s significance in the marketing industry is only going to increase.
- Virtual Reality
Yes? The good news is that VR software is now available for devices other than headsets. With the right programming, mobile phone cameras can also be turned into VR equipment.
Users can scan nearby objects with their phone cameras turned into VR devices to learn more about them, similar to doing a local search. In this sense, inbound marketing’s potential is limitless.
These searches can draw attention to brands without requiring users to visit a location or interact with the entities directly.
The good news is that VR applications are now accessible for hardware other than headsets. Mobile phone cameras can also be made into VR equipment with the right programming. Similar to performing a local search, users can scan nearby objects with their phone cameras transformed into VR devices to learn more about them. The potential of inbound marketing is endless in this regard. To boost your e-commerce businesses, consulting a reputable content marketing agency will be highly beneficial.
Without requiring users to go to a location or engage with the entities in person, these searches can promote brands.
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