Visual marketing is an integral part of branding. You might have heard that “a picture is worth a thousand words”. It equally applies to both physical stores and online e-commerce stores.
But visual marketing is more important to e-commerce businesses because buyers deliberately rely on high-quality product images, considering the fact that they can’t touch the products physically. This is the reason product images can make or break an e-commerce business.
High-quality product images can improve credibility, brand engagement, and help in the conversion of leads.
Contemplating this, we have come up with a few tips to help you boost e-commerce sales with the help of various tips on high-quality product images. But, first and foremost, we will have a brief discussion on why you need high-quality product images and different types of product images.
Why are Product Images so Important?
- When shopping online, product images give users an idea about the product, its colour, size, and shape, so that users can know what exactly they will get after the purchase;
- Multiple high-quality images of products can reduce the chances of return request, as the user gets an idea about the product from a different angle, so they make expectations on the product accordingly; and
- High-quality product images boost SEO. With high-quality images and property alt tags, you can rank higher on search engine results.
Different Types of Product Images
You should use different types of product images to provide the best user experience. Each type of product image serves a unique purpose. So, having different types of product images can provide everything that users need to know.
You can use one of these types of images.
Customer images
You can use customers using the products. It can work best on your e-commerce website as well as on social media. It works as social proof for your products.
Textural images
One major gap in the e-commerce business is users can’t touch and feel the product. This is where textural images help, as they are close-up images of products. It gives customers a feel and idea about the quality of the product.
Lifestyle images
Lifestyle images help customers imagine how they would feel after using the product. For example, nutrition products show healthy lifestyle photos.
Compatibility images
These images are very helpful when users are buying accessories. It helps users identify whether the product is compatible with their requirements or not.
Size proportion images
These images are helpful to users in determining the size of the product. Users assume the size of the product after seeing its product image. It is important to provide size proportion images, otherwise, they may assume the wrong product size.
Having discussed product images, let’s now discuss some tips to boost e-commerce sales with high-quality product images. It is easy to understand the importance of high-quality product images, but the main essence is its implementation to boost sales. You can follow these tips for that.
10 Tips to Boost E-commerce Sales with High-quality Images
1. Multiple product angles:
Do not make the mistake of providing one or two product images. Provide images from all necessary angles to give customers a complete idea about the size and shape of the product. Multiple products’ angles significantly reduce the confusion among the users.
2. Multiple variants:
When you have multiple colours of a single product, provide images of all of them! Don’t just write in the description that it is available in green or pink colour. Their images will help customers more.
3. Consistent image peripherals:
Use multiple images for a product but be consistent with basics like the same background, page design, image location, and the brightness of images. It provides a comfortable view and does not distract the visitors.
4. Customer images:
Use product images shared by customers to improve credibility. You can also use images shared by customers on social media.
5. Professional portfolio:
Invest in a professional photographer for high-quality product images. Do not compromise on quality by using low-resolution images. Hiring a professional photographer won’t increase your cost, it will provide you with the best returns on investment.
6. High-res:
Use high-resolution product images and provide zoom-in features on the product. Many times customers want to zoom in for a close view of the products.
7. Search engine optimization:
Do not ignore alt tags, meta descriptions, and captions for your product images. It helps google crawling bots understand what it is all about. Provide the best captions and keywords to improve image SEO.
8. Image size:
It is a tight rope walking between high-resolution images and SEO performance. Heavy images increase the loading time of the website. Consult with SEO professionals to balance these things.
9. 360-degree photography:
Use 360-degree photography or videos to provide a complete view of the product. 360-degree photography may increase your marketing costs, but if you have the budget for it, it is worth considering, as it may prove the best investment. It can also increase brand loyalty.
10. Copyright and licences:
Always use licensed images to avoid any legal consequences in the future.
These were some of our tips to boost your e-commerce sales with the help of high-quality product images. The importance of high-quality product images to boost your e-commerce sales cannot be overstated. The effect of image quality on sales is not proportional, it is exponential. Connect with us at Flixstudio to learn more about high quality product images, and optimize your product portfolio with Flixstudio’s AI-based photography to see an upward graph on your sales charts.
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