Web design is about looking forward to the future. Due to its connection to technology, the web design company London can serve as a showcase for innovative developments in interaction, animation, and overall enjoyment every year. The year 2022 is one to anticipate soon, as we’ll discover the upcoming web trends in design. The 1980s or 90s are making an appearance, typography plays an important role, and live-action is reaching new levels. Visual styles, for instance, span from the most innovative and high-tech to playful handmade.
Overall, 2022 expects to be an exciting and innovative entry into the digital era. However, before we begin this exciting new year, look at the 7 new web design trends expected in 2022.
The Top 7 web design Trends to be seen in 2022:
- Memphis design
- Typographic hero image
- Retro revolution
- Visible borders
- Interactive and engaging
- Neo-brutalism
- Moving type
1. Memphis design:
- Memphis design, one of the most iconic aesthetics of the 1980s, is often considered a flashy style that combines a variety of wildly patterned and shaped patterns. At the time, Memphis design was a refusal of minimalism and the supposedly high-end tastes of art critics. This made the design more vibrant as well as more accessible and adventurous than it was previously.
- This is particularly true these days, as minimalist approaches have created a sea of user interfaces that (while easy to use) are uniform in their design. No wonder web design company London is using Memphis design to give their clients an explosion of color and personalities that no one will forget.
2. Typographic hero image:
- The first element of an online site that visitors view the hero image needs to stand out. Web designers in 2022 are taking this idea as one of the best web design trends to heart by creating typography-driven hero images.
- Essentially, these hero sections cut out or eliminate all imagery to let the message take on the weight of the initial impression. Instead of appearing plain, these hero segments are striking by their simplicity. They grab attention just like an appealing headline for a news story does. Along the way, they are an excellent opportunity to showcase some of the most stylish and innovative lettering styles.
- In web design trends, people are generally enthused by great typography that can integrate into or as an element of design on its own.
- With typography, there’s plenty of room to mix fun elements and bright colors. That’s the way forward!
3. Retro revolution:
- The emergence of the World Wide Web increasingly becomes a short memory; today’s web designers draw inspiration from those early Wild West days. The web is known as Web 1.0 of the 90s, marked by bright background colors, clear tables, and robotic typefaces such as Courier.
- Although this entire trend implements with hilarious and sometimes tragic results, digital designers from 2022 will be revived this trend with the advantage of more than 30 years of design expertise.
- In the 1990s, the internet was an era of gimmicks and nonsense as well as colors and graphics, but there was also a period where the rules hadn’t yet been formulated–and when “web designer” was not even a job. The designers who have since emerged–respected according to industry standards — now view those days as a craze for unlimited imagination (for better or worse).
- It was once thought of as the next generation’s latest web design techniques and design. Now, we are shifting our focus away from the sleek minimalism of the moment and looking at the past to find inspiration.
4. Visible borders:
- Web design is known for creating the illusion of magic or, at the very least, the impression that the information is laid out with an invisible hand floating within digital space. However, the reality is that the websites construct on a grid linked by codes. In 2022, web designers hope to make their websites more real-looking by revealing their foundations through simple borders and frames.
- Visible grids have the apparent advantage of separating the sections of a page from another. This makes it simpler to read and allows for more content without leaving the page feeling overcrowded. These borders are also simple and provide websites with a subtle retro feel that is well-matched with other trends of the 90s that are making the rounds.
- A cross-section of Mondrian’s style of art and the modern grid, frame, and web let designers draw and push focus and frame the message they want to convey.
5. Interactive and engaging:
- In the past, the web has seen sites expand animation-based showcases to new technological heights. In the past, these have mostly played a part in hero sections and page transitions. We’re expecting more designers in 2022 to switch to large-scale animated interfaces.
- They go beyond passive scrolling to increase the amount of engagement on the site, like sliding, clicking, and dragging.
- The secret to this style is to provide an element of mystery — like the tiny black cube which appears when you hover over LEQB’s website or the glaringly lacking navigational menu on Chiara Luzzana’s site. Visitors are encouraged to engage with the appropriate form of interaction to discover the site’s workings. It creates unique experiences that leave users feeling like detectives constantly teasing and pushing the site to discover the secrets.
6. Neo-brutalism:
- Neo-brutalism has its roots in the classic origins of Brutalism. It was an architectural movement from the 1950s-70s which emphasized exposed, raw materials such as concrete. Brutalism has been gaining traction in web design since its digital re-emergence in 2014, as documented on the site brutalistwebsites.com. Barebones unstyled HTML, plain backgrounds, unbalanced layouts, default computer fonts, and images that have not been treated are a hallmark of digital Brutalism.
- It is a Brutalist style intended to appear stark and can have an arresting impact. The key to that is self-awareness, which emphasizes by its nakedness. But for 2022, we expect this style to morph into a more subdued and less extreme version–essentially, Neo-brutalism. It combines the roughness of Brutalism and the minimal, sluggish tastes of minimalism, creating websites suitable for clients who are less avant-garde and avoiding the traps that caused architectural Brutalism’s eventual decline.
- Brutalism was always about the minimalism of raw materials. Neo-Brutalism adopts the basic principles of Brutalism and refines and revives the principles of Brutalism. Bold, solid, and striking
7. Moving type:
- As designers have known for a long time, the power of typography is more than conveying information. It can also move the reader. In 2022 Web designers will take this concept further by using literal moving type.
- Animation is not new to web design. However, it’s usually reserved for illustrations, UI elements, and page transitions. This is why moving text can be novel and surprising even if the animations aren’t as complex as circular rotations or scrolling sideways “news tickers” are. These tiny details allow typography to be the main focus without overwhelming the viewer with animated gimmicks.
- Moving type is expected to be a fabulous fashion in the year 2022. We live in a digital age, and it’s exciting to discover various ways to take advantage of this in the realm of typefaces to create breathing letters.
Final: Ready for the web design trends of 2022?
The web design trends in 2022 represent a further leap forward. However, when you consider the internet, it’s nothing new. The pace of change is rapid in the present, and digital designers usually make it easier. However, what is refreshing about these trends is their emphasis on creating happiness.
Suppose they’re making a comeback to a past decade or enthralling users by incorporating animations and interactions or presenting something unique. In that case, this year’s web design trends aim to provoke a fleeting feeling of wonder regardless of the approach. So, contact O2SOFT for more exploration. They have been working as a web design company London for 12 years with their hard-working team.
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