If you want to make a fortune out of your business, you need a long-term marketing strategy. Out of many marketing strategies, search engine optimization, shortly known as SEO, is the most effective.
According to a survey, “SEO drives 1000%+ more traffic than organic social media.” So it is worthy of consideration for any business owner. As a result, SEO helps businesses rank higher in the Google search for their targeted keywords. And, consistently reaching prospects becomes easier for a business.
Let’s discuss the reasons behind considering SEO as a long-term and sustainable marketing strategy.
Reasons for Adding SEO to Your Next Marketing Plan
Resilient Growth
One of the major goals of sustainable marketing strategies is to help businesses keep growing and stay resilient. Why? Because keyword research is required prior to performing SEO.
Therefore, you’ll be aware of what your target audience is looking for. Besides, SEO marketing is flexible, which allows businesses to adjust after analyzing previous performance.
And long-term search engine optimization also helps businesses to live up to the trends and secure top positions in search engine result pages, shortly known as SERPs.
Win Competitive Market
Most likely, you already know that the competition in the business world is extremely high. To stay ahead of your competitors, your best marketing strategy can be SEO.
Many businesses do not utilize SEO to their advantage. If you rank higher on search results, people will find your business faster than others.
Another benefit to consider is that the more SEO you perform, Google will see your website as an authority on your key search terms. This gives your business an extra boost in the online market competition.
Steadily Higher Close Rates
Do you know? That outbound source leads you to get through traditional methods and has a close rate of 1.17%. On the other hand, SEO leads have a 14.6% close rate. That means SEO is 12.5 times more effective than other conventional methods.
According to the latest research, 80% of local searches on mobile phones convert. That means 4 out 5 searches lead to a purchase, often just within a few hours. This research may be the most compelling reason you should take advantage of SEO as your primary long-term marketing strategy.
Sustainable Online Visibility
If you have a website where you sell products and services, then you definitely need relevant web traffic. The significant advantage of SEO is that you will get organic traffic by ranking higher.
So, in order to drive revenue to your business, SEO for your business would be the best consideration.
Most Economical and Effective
Imagine spending a big amount of money on your business’s marketing campaign, and it fails. A nightmare, right? To avoid such unwanted situations and save money, SEO is mostly a preferred marketing strategy owing to its feasibility, flexibility, and viability. In the comparison of SEO with other marketing strategies, it has become evident that SEO is undoubtedly the most economical and effective.
Let’s say, if you use Google Ads, you have to pay around $1 to $2 per click. So the cost is about $9000 to $30000 per month! On the other hand, SEO costs far less if you utilize it as your primary marketing strategy. On average, The cost of SEO is $497/month. With SEO, you will not only get incredible short-term success but long term. Although you will spend less, you will gain better outcomes.
Brand Value & Awareness
Usually, human purchasing behavior drives them to choose popular brands. As a result, most consumers, generally, don’t buy from or recommend brands they are unfamiliar with.
Through SEO, you can ensure that your website will keep popping up whenever someone searches for your target keywords. Over time, consumers get familiar with your brand and eventually, start trusting a brand they find every time.
Long-term Offline Sales
Are you aware? That “78% of location-based mobile searches result in an offline purchase.” The great benefit of doing SEO is that not only will it result in more online sales but also more offline sales too. If your enterprise has a physical store, you will get this additional benefit from doing SEO. Because Local searches help bring customers to your business location.
In fact, 50% of users visit a store within a day of conducting a local search. So a local SEO strategy will be beneficial for your business. Unlike using google ads, it will drive more traffic to your website in the long term. Thus it will help you get persistently more customers in your physical store.
Final Thoughts
For many reasons, it would be best if you considered SEO as your long-term marketing strategy. With little cost, you’ll get more traffic, win the competition, and get more sales.
So as a cost-effective, sustainable marketing strategy, You can choose SEO to stay ahead.
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