Locksmiths professionals encounter a variety of difficulties while attempting to gain new customers. One of the principal issues is that when someone requires SEO Services For Locksmiths, they will usually go online and contact the first company that comes up in the search. To grow your clientele, you must devise a plan to become the leading result.
We’ll demonstrate to you our effective, step-by-step approach to give your business a competitive advantage. But first, let’s discuss why local search engine optimization is essential for locksmiths.
Also, if you’re in need of SEO Services For Locksmiths that can bring your business to the next level, be sure to check out IndeedSEO.
5 Steps Locksmiths Should Invest in Local SEO
The Yellow Pages have gone out of style and now Google is the dominant search engine.
In the past, locksmiths would find new clients by advertising in the Yellow Pages and waiting for customers to get in touch with them. However, nowadays, 97 % of individuals search for local services over the Internet and Google is the most prominent search engine.
Free Traffic:
Advertising costs remain a significant burden for numerous smaller companies. If you increase your Google results, you can expect an uninterrupted flow of free visitors that can easily be transformed into paying customers.
Fast Results:
The average time for a business to boost its ranking on Google is six to twelve months. However, as a locksmith, your competition is limited to locksmiths only in your region and many of them may not be engaging in the practice of local SEO. Therefore, a focused campaign may help you reach the first page of the local Google rankings within a time span of one month.
Step 1: Keyword Research
Creating a keyword list is at the beginning of the process. Jot down words that are related to what your business does, like “mobile locksmith”, “rekey locks” and “lockout service”, for instance. Once you create an adequate list, create a Google AdWords account, which is free.
You don’t need to carry out a funded ad campaign, however, having an AdWords account gives you access to Google’s free Keyword Planner. This valuable instrument permits you to provide your selected keywords to observe how much web traffic they bring forth. It likewise proposes similar words that you might not have initially thought of. Here you can determine your ultimate list of keywords. All key phrases fall into two main classifications.
✅ Buying Intent:
Potential customers who are actively looking for keywords that indicate they are in the market to purchase are best suited to your services. For instance, someone searching for “I locked my keys in my car Pittsburgh” is in desperate need of assistance, meaning you should aim to focus your local SEO plan on terms they are likely to type, which can be prominently featured on your homepage, and linked to pages that advertise your services.
✅ Research Intent:
When it comes to research intent keywords, prospects are just in the exploration phase. For instance, someone searching for the “best home security system” might be considering implementing one in the future, but currently is just trying to understand the different options. Thus, research intent keywords are not as important in terms of getting conversions, but it’s not advisable to totally ignore them, as they can be very helpful for blogs and FAQs. These types of content can serve as an introduction to prospects who may get in touch when they are ready to make a purchase.
Step 2: Optimize Your Keywords
Now that you have your finalized keywords, you can begin maximizing them in two areas – your Google My Business page and your site. These are the essentials:
✅ Google My Business
Google My Business is like a compressed version of a website that pops up in the “Map” section of Google searches. It offers a concise look at your business and helps promote you on the net. Plus, it aids your SEO since it is faster and simpler to get a high ranking using Google My Business rather than a website.
Fill out the page completely and accurately:
1. Confirmation
To start off with, confirm your page and abide by Google’s confirmation process. You will understand that this step is done when you can observe a tick mark and the expression “Verified” adjacent to your company name.
2. Business Name, Address, and Phone Number
All your business name, place, and contact number on web postings must be precise and consistent. Make known to Google that your business is local by selecting a local phone number in contrast to an 800 number.
3. Types
Google requires each and every category to portray services rather than outcomes. Apart from Locksmith, list down any other services provided, for instance, Security System Provider. Make an effort to arrive at 3 to 5 categories.
4. Description
Be brief when giving a summary of what your business does and make sure to include an invitation to take action. Your description should have 100-200 words and have a structure similar to this example: {Name of Company} provides expert assistance in {lockout service, rekeying, and security system installation, or similar} to customers in {Your City}. {Explain why clients prefer your place.} Ring {Phone Number} and get 10% off of any service you request!
5. Hours
Ensure that your business hours are up-to-date and remain constant across all of your web listings. If you offer emergency services outside of your usual times, mention that in a different paragraph.
6. Images
Using visuals can increase user interaction, demonstrating to your customers that you are doing well. Put in a few snaps of your work area, personnel, or team working (after obtaining authorization). The pictures must be in focus, size between 10KB and 5MB, and display a minimum resolution of 720px x 720px. We also suggest swapping the default Google My Business background image with a brand-specific one.
✅ Website Optimization
First, focus on optimizing your main pages (homepage and service pages) for keywords that suggest a buying intent. Afterward, optimize your additional content pages (such as blogs and FAQs) for keywords that point to research intent. Here are the steps to follow:
Homepage:
The title tag is the core element of your homepage, similar to a book’s chapter heading, which must be no longer than 50 – 65 characters. Consider this structure: {Your City} | {Name of Your Service Provider}.
The meta explanation lists your main services and wraps up with a prompt for action and should not exceed 100 – 150 characters like this: {Name of Service Provider} provides first-rate {locksmith services for commercial and residential} in {Your City}. Call {Phone Number} now for a 10% discount on all services!
The main headline, also called H1, must be brief yet descriptive and include your main niche. A workable pattern for this is: {Locksmith} in {City, State}.
Once you have finished, compose your page content. Aim for a length of between 500 to 1000 words, and naturally add in your primary keyword.
Give some background about your business, give a brief explanation regarding the main services you offer, and finish with an effective prompt for people to act. This copy should be clear and properly edited.
Service Pages: Set up a distinct page for each of your primary services and optimize it for a search term associated with buying with the same precision you used for the homepage.
Step 3: Compile Citations and Links
Once the foundation of your local SEO effort has been set up, you can begin to compile citations and create links. Doing this and optimizing your content for Google can help improve your search engine rankings and expand your online reach.
✅ Citations:
Your business’s NAP (name, address, and phone number) should be included in an online directory, such as yellowpages.com, Facebook, the Chamber of Commerce website, or a specific locksmith directory. It is important to use the same NAP across all directories. Certain directories may require a fee to list your business, and it would be a good idea to use Google Analytics to decide if those paid options are worth the expense, as they may not necessarily produce more traffic or conversions.
✅ Links:
Getting links on quality and trustworthy websites is crucial to increasing your presence on Google. Develop connections with other businesses that provide similar services like carpenters and auto mechanics and ask to do a link exchange. You can use resources such as Moz Link Explorer to see where other local locksmiths are getting their links from.
Step 4: Get Reviews
Online reviews are vital for two main purposes: they can persuade potential customers to give your services an attempt and prove to Google that your business is legitimate. Reviews on any site are helpful, but you will see fast outcomes from reviews on your Google My Business page. Send an email to your pleased customers with a link to your Google My Business page and encourage them to post a review. If you keep this as part of your routine, you will eventually have a constant stream of reviews.
Step 5: Track Your Results
You can only evaluate the effectiveness of your local SEO campaign and figure out which areas need more work by keeping track of your performance. There are various ways to study the collected data, but these 3 core measurements are the most critical.
✅ Rankings:
Google will tailor its search results to a person’s online search history. Therefore, you will need a tool to view the true ranking of a particular page. Ask your website manager to add the free Google Search Console (formerly known as Google Webmaster Tools), then monitor your rankings on a monthly basis. To monitor more closely, consider spending on a fee-based tool, for example, the one from RankRanger. It will keep track of your Google My Business page in addition to your pages, and give you up-to-date ranking data from all of your SEO activity.
✅ Traffic:
Google Analytics is an effective tool for monitoring your website visits, which are categorized as “traffic”. Your total traffic, plus the traffic for each page, including the percentage of people directed to your site via Google search, is all visible. It is suggested to glance at reports regularly, checking for any long-term patterns.
✅ Conversions:
A conversion is an activity that you want potential customers to perform. For instance, a locksmith could encourage people to call and get a 10% discount. Google Analytics enables you to observe phone and online conversions, find out which of your services leads to the most conversions, and figure out which of your online pages have the best and worst conversion rates.
For locksmiths looking to improve their business, SEO Services For Locksmiths can be a great asset. IndeedSEO has a wide range of services designed to help your business stand out from the competition.
Also Read: SEO for Locksmiths | Strategies for Lead Generation
Conclusion
Now that you are aware of why a well-rounded local SEO strategy is essential to bring more likely clients to your locksmith business, go through the steps one by one and make sure each one is completely finished prior to starting the following one. To summarize, here are the 5 stages: Keyword analysis, Keyword enhancement, Sources and Connections, Reviews, and Monitoring.
If you’re looking for SEO Services For Locksmiths to attract more customers in your local area, then IndeedSEO can help you with all of your SEO needs. We specialize in helping locksmiths increase their online presence using Google and provide customized packages that utilize search engine optimization principles to help your business reach more customers.
To Read More Tech Blogs Visit: Technical Nick
