Content marketing is an approach to create and distribute valuable and relevant content that focuses on driving more leads for your business. It is one of the useful digital marketing strategies that comes with the number of qualitative and quantitative benefits.
Types of Content Marketing
Content marketing are of different types that you may choose to implement into your marketing strategy. Marketers have to keep an eye on the market trends and change the strategy that would help you reach the correct target audience.
1. Online marketing:
Online Marketing specifically refers to the web pages. I.e. the content that is published online. Well planned content marketing strategy will help to rank your page higher on the search engine result page.
2. Social Media Content marketing:
Majority of the people are into social media and which is why businesses invest in social media marketing. There are several social media platforms available where you can share the content related to your business to gather more audience and increase brand awareness.
3. Infographic content marketing:
Infographic helps to share content, information and data in the graphical format. Infographics are considered to be the great way to effectively communicate information with short statements and clear images.
4. Blog Content Marketing:
Blog is one of the most powerful types of content marketing which comes up with lots of creativity in terms of purpose and topics. Through blogs, we can promote content internally and externally via links, social sharing options etc.
5. Podcast Content Marketing:
Due to the increase in the count of people listening to podcasts on spotify and apple podcasts, businesses are investing on creating their own podcasts. Podcasts allow you to be creative as it can include any topic of choice.
6. Video Content Marketing:
Consumers prefer to know about the brand’s product and services through videos. Also, video marketing helps you to improve conversions, increase ROI, and helps to create brand awareness with building a good relationship with your audience.
7. Paid Ad Content Marketing:
Paid ads are the great option to reach large audiences and allow you to advertise your business in various places. Paid ad content marketing includes social media, landing pages, banners, and sponsored content.
Benefits of Content Marketing
1. It drives more conversions to your business.
One of the greatest benefits of content marketing is that it helps your business to drive more conversions over time.
As per the study, it shows that companies that publish consistent marketing content experience nearly 6 times higher conversion rates compared to their competitors who don’t focus on content marketing.
With significant investment of time, money, and resources content marketing can help your business to pay off by gaining more conversions.
2. It generates more traffic to your website.
Publishing consistent content on your blog pages can eventually help you to get more traffic to your site.
3. It helps us to build brand awareness.
Create engaging content which could provide value to your target audience as this will help your business to enhance its brand awareness.
4. It helps us to educate your customers.
Your customers might have a problem that your brand can sort out. By providing engaging content that provides solutions and educates your customers.
5. It helps us to build trust with our target audience.
The more you educate and provide valuable information for your target audience, the more trust you can build over the time.
6. It helps us to build strong customer relationships.
In order to maintain the strong customer relationship, your business has to consistently provide value for your customers via quality and engaging content.
7. It helps us to build strong credibility and authority.
Create quality content that values your customers’ problems and issues that pertain to your business. This will help your business to build trust, credibility and authority among the customers.
8. With quality content you can help buyers to the buyer’s journey quickly.
Your customer will have to go through several funnels before he makes the final purchase. By providing the proper guide to complete the purchase, you can help your customers to purchase quickly.
9. Engaging content will help users to visit your website again and again.
You will have a very short period of time to engage with your users once they land on your website. As per the Microsoft research, 12 seconds is the attention span of humans. So it is very important to create engaging content to grab the attention of your users.
10. Engaging content will help you in SEO and online visibility.
Search engine optimization (SEO) is the process to optimize your website to rank higher on the SERP result page. Ranking on the first page of SERP will also help your site to increase your website’s online visibility.
11. You can reach your target audience through engaging content.
Not all online consumers will be a perfect target audience for your business. Create content to reach the correct audience online.
12. It will provide you more leads for your business.
Blog content marketing will not only help you to bring more leads but these leads will be relevant and potential leads.
13. The more you share your content in social media, the more traffic you can generate.
A social media marketing strategy is a powerful tool to reach and engage with new audiences and continue the long-lasting relationship with your current customers.
14. It will help you to bring unexpected clients.
Constantly uploading engaging content on blogs and social media platforms will help you to introduce to new customers and enhance brand awareness to new audiences too.
15. It will help you to build personal connections with your clients.
Content marketing strategy will help you to connect personally with your customers via blog posts, video posts, infographics, or social media content.
The infographic below summarizes the different types of content marketing that can benefit your business to gain potential customers, benefits of the content marketing that can help you understand how effective the marketing strategy would be for your business. The top B2B organizations use to supplement content marketing through analytics tools, social media publishing and email marketing software. The infographic also shows the content marketing stats that you must know in 2022.
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