In this digital age, businesses use cartoon marketing to promote their product or services. Cartoon marketing is one of the most valuable tools that activate the sales funnel and engage your audience.
Advertising trends are changing rapidly. Every year we see some innovative and new marketing tools to advertise products or services. If you want to create a digital footprint for your brand, keep your marketing strategies creative.
Let’s look into this blog; we will discuss why you should use cartoon marketing to enrich your marketing.
What is Cartoon Marketing?
One of the most influential and flourishing advertising trends is cartoon marketing. It creates a significant impact on brand awareness and increases your sales. 86% of companies have seen an increase in traffic, 78% – in sales, and 83% – in dwell time.
The beauty of cartoon marketing is that it is human-centered, attractive and appeals to customers. It has become the most effective marketing tool to help achieve business objectives.
Let’s dig deeper; we have rounded up the advantages of using cartoon videos for marketing.
Benefits of Using Cartoon Marketing
The best thing about cartoon marketing is that it doesn’t look serious and has a fun element. Animated characters might look funny, but it helps deliver your brand message more effectively. Cartoon video marketing can provide the following benefits to businesses:
It Grab Viewers’ Attention
Suppose you open a website of the bank, and you want to know about the services and their benefits. However, you don’t have enough time to read the textual information shown on the website.
You can watch a video that can describe all the benefits in a two-minute video. Undoubtedly, video can explain complicated things quickly and more efficiently than textual words.
A two-minute video can explain the complex information and grab the audience’s attention. A viewer watches 120 seconds video and gets the answer to all the queries. Now, most likely, viewers will buy your product or service.
Increase Brand Awareness
Nowadays, people prefer to watch a video advertisement to know more about a brand before buying anything from a company. Cartoon advertising on Instagram and TikTok helps get a competitive edge over other brands. If your cartoon video marketing is engaging, it will increase your sales and brand awareness.
Increases Sales by Bringing the Customers into Sales Funnel
According to the stats revealed by Wyzowl, we came to know some impressive figures. Cartoon marketing influences the consumer’s decision-making and brings them into the sales funnel.
E.g., 84% of marketers think it is one of the most effective tools to generate leads. 43% of companies noticed that the no of support calls shrunk. It happened when they added a cartoon marketing video to a website.
Moreover, cartoon marketing video helps in increasing ROI. It will be the right decision for businesses to add a video to their marketing strategy.
It is a Budget Friendly Option
How much does an animated video cost? When anyone understands the ROI benefits of animated video, this question arises in their minds. For any organization, this question is the next in their mind.
Cartoon video is a cost-effective marketing technique that doesn’t need too much time for production. Moreover, these videos look appealing even if produced under a limited budget.
When we compare it with live-action videos, there is a huge difference between cartoon and live-action videos. You cannot save a budget on live-action video production because you must hire and rent decorations, actors, and professional equipment for shooting. You cannot do all these things without hiring a video agency.
You need a team that will implement your idea in a video. However, you can save your money on decorations, equipment and actors. With the help of cartoon videos, you can effectively convey your message to the audience.
The prices of cartoon videos are very affordable. It depends on the complexity of the animation, video length and the time you have for production.
Cartoon Videos are Highly Versatile and Customize
An Animated cartoon video can be a game-changer tool for your marketing strategy. It helps your organization enhance communication with your customers, prospects, and partners.
The best thing about cartoons is that you can create them according to the audience and case-by-case. Therefore, every cartoon is unique as the animation is new and created from scratch.
You can create any character, any image and express the story uniquely. Every aspect of video depends on your imagination.
In the cartoon, marketing customization helps attractively present key features and benefits. Therefore, you can create a video that your audience will love.
It Enriches your Brands Message
You might be thinking of enhancing your branding. People think that creating a logo can help people to know you. However, it will not work that way.
Millions of brands operate globally, and people don’t know most of them. The reason is that they are not creating an environment that convinces the audience to engage with the brand.
However, they are spending huge budgets on branding, but all goes in vain.
People develop an association with the brands that impress them without delivering the typical messages. Avoid messages like “who we are” and focus on telling the customers what value you add to their lives.
So, use a video to portray your brand’s message with a powerful story through the images and characters.
Characterization Plays a Vital Role in Creating Brand Association
You can use a psychological trick in cartoon advertising. If the audience associates themselves with the video characters, they probably follow their behavior.
This trick will work more effectively if the video characters are giving the solution to the problem of viewers. If they get an answer to their questions in a video, they follow the characters’ behavior.
For example, a person wants to monitor the daily task of their employees but doesn’t know how to check them. We show a character facing a similar problem but has overcome it by installing our company’s HR app. The character got the solution to pain, and it convinced the audience to act in the same way.
Video helps in Convincing the Audience with Short Attention Spans
Nowadays, people don’t have enough time to read your website’s textual content. We see so much information every day. Sometimes it becomes rather frustrating to focus on the details and find the solution for our needs.
How to overcome this issue? Create a video!
A concise and visually attractive video will significantly impact your audience. Focus on the key facts and deliver the right message. People prefer to watch a video because it is easy and convenient and does not take much time.
Suppose the situation: you want to know about social media marketing strategies to build your marketing plan. You can search a blog, or you can read the FAQs. However, if you find a 30-seconds video, most likely, you will watch it to understand it with no extra effort.
Emotional Attachment of Cartoons
People love to watch cartoons. They reminded us about our childhood when everything was easy and simple. It recalls those days when the biggest problem in life was selecting what cartoon to watch first.
It helps in creating an emotional attachment with the audience. So, it is highly beneficial to use it in your marketing strategy. Cartoon video is more than fascinating images. It shows your brand story.
A story that triggers the emotions and creates an emotional attachment between a brand and customers. It is more than associating with a character – it is about viewing your past in a 2-minute video.
Undoubtedly, you need a highly engaging story to convince your audience, so focus on the narration and the plot.
Closing Remarks
The digital world is growing day by day, and the responsibility of marketers has become more challenging. Every year businesses introduce different unique tools for marketing to engage their audience.
The best thing about cartoon video marketing is that it convinces the audience to develop an association with your brand. It helps many businesses to achieve their objectives. In recent years we have seen organizations using cartoon marketing for their advertising.
When viewers watch a cartoon video, they recall their past when they see cartoons. It allows you to deliver your brand’s message more effectively. Moreover, you can use cartoon characters searching for the solution to a problem.
Present a video emphasizing your product or service is fulfilling their needs so that audience can relate with them.
A two-minute video is enough to deliver your message with perfection. However, you must work on the story and script to make your video more compelling.
We recommend you, if you don’t have expertise in video animation, you should search for the top-rated animation Companies. You can pick out the best video animation company like BuzzFlick. BuzzFlick is a video animation company that has created many creative cartoon videos for advertising.
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